Are you confused about what to choose between push notifications VS email?
These two business promotion methods are here for a very long. But they are quite different from one another.
What are the similarities between them? How are they different from one another? Which is better overall? You will get to know everything in this article.
Email vs Push Notifications Comparison
Email and push notifications both have pros and cons. However, their use depends more on purpose. So, here is a detailed comparison below to make you understand better.
Email vs Push Notifications Marketing
Although these both are one of the most used business promotional techniques. But which one is older? The simple answer is email marketing is way older than push notifications. It has been used since the internet era started.
Moreover, email marketing has faced so many changes in marketing style. Due to technological advancements, some people say email is no longer useful. But in reality, it is still an effective source of business promotion. Although, not as effective as before.
Does this mean push notifications are better? Both have pros and cons and both are effective in their own manner. But what is more suitable for you? We will compare everything, and let you know which one is better for you.
Email vs Push Notifications Which Offers Better Control
In terms of control, I would say push notifications are far better. How? It gives you the power to choose if you want to receive notifications or not. The good thing is you don’t have to rely on the company. Just unsubscribe and there you go.
Whereas emails are terrible if we talk the user control. If a company has your email then no one can save you from email spam. Yes, you heard it right.
Even if you request them to stop, either they will continue or sell your data to a third party.
The reality is most people don’t even open emails. Why would a person open an email if hundreds of companies are sending him daily?
Better Click Through Rate
Do you know how many push notifications you received in the last week? Not many, right? Because there are fewer players in this strategy than in emails.
But what about email? How many emails do you receive in a week? You can’t even count as every company is trying to be in your inbox.
But how many times a person opens his inbox on a particular day? Probably two or three times. The chances of a user clicking on the link are very few when he is not even opening his inbox.
There isn’t any accurate data about its click-through rate. However, according to some sources push notification click-through rate is around 20 percent. If we talk about mobile-specific data, it can go even higher.
Whereas the email click-through rate is around 3 to 5 percent. This is way lower than push notifications. This makes push notifications way better in terms of success than email.
Which One is Easier to Get Subscription
This is something immensely important from a brand’s point of view. Because when you don’t have the user data how will you promote your brand? Not possible right? This is what the situation has become for email marketers.
It has become extremely painful for a brand to have users email. These days users are fed up with business emails. As a result, people started using different email shopping websites some even give fake names.
On the other hand, web push notifications are as simple as one or two clicks.
- Receive the prompt
- Subscribe
Content Holding Capacity
This is where email outperforms push notifications completely. You can have as much content as you want in it. In addition to this, you can add media(like YouTube videos, and audio), HTML, and CSS to create beautiful newsletters, etc. Although, I would recommend keeping it short and simple. Because that is what people like.
While push notifications are immensely limited? You got 30 to 40 characters for the heading and 65 to 200 for the description.
You have to be extremely precise if you want to convey your message. So, choose your content accordingly.
More Media Usage Capability
You already know you can show as much content as you like in email. Is the story similar to web push notifications? The answer is definitely not. However, you can use some gifs, videos, or emojis in it. Still, it is nowhere near comparable to what we can use in emails.
Fake Sign-up Problem
The push notifications work on a browser to send notifications. Whereas, in email marketing, the brand has to rely on the customers completely. Many users these days provide fake or we can say disposable emails. This affects the email marketing campaign badly.
While the browser is responsible for notifications. So it is next to impossible to fake a subscription.
Notifications Create FOMO
These are mostly designed for mobile. As a result, when a user sees notifications he feels like it will get away if doesn’t click.
Whereas an email simply lies in your inbox until you open it. Some people don’t even know about their emails until they manually check.
What’s Better Email vs Push Notifications: The Conclusion
This brings me to the most important part of the article which is better. As a whole, I would say it is not about email vs notifications. It is about what suits your purpose. You can use both depending on the requirements.
For example, you want to send long content. In this case, sending emails will be the perfect strategy. While if you want to create a sense of urgency about an offer or something similar. Sending notifications will solve your purpose perfectly.
However, web push notifications due to their better control and personalization power have become the favorite business promotion technique.
Still, it hasn’t taken over email completely. Emails are still useful if you know how to use them properly.
If you like this article, you may also want to see our guide on how you can use WordPress for free.
What do you prefer for your business or as a consumer and why? Tell us in the comments below.
